Privé needed a high-end celebrity driven campaign for their international brand launch… on a startup budget.
Ads + stills, for under $300,000, over 2 days, in 2 locations, with 4 A-List celebrities… To meet the goal, we established a rapport at the start of talent negotiations, creating comfort in a pared down paradigm: providing private space and respectfully curated amenities, without crazy riders. (Well, almost!)
We sourced locations that became characters in and of themselves and only brought in select props and set dressing to provide the right tone, to let the actors and product dazzle.
One on set anecdote sums up the unique operating system we live by:
On the day, we wanted an extra element, to give the Haille Steinfeld scene a touch of sexy adventure. Everyone from the owner of the company to the crew blue-skied for a last minute solve that wouldn't break the bank. And in a stroke of enthusiasm and aesthetic genius, the D.P. offered to retrieve his vintage Landrover, free of charge, to create a stylish juxtaposition between the winsome actress and the safari-esque vehicle.
We can't always pull this kind of last-minute rabbit out of a hat… but we cultivate a can-do spirit that searches for outside the box solutions. Why are we successful at this? We place the human element before all else; building genuine rapport steeped in respect and love, that creates an atmosphere of transparency and clear, nuanced communication necessary to achieve this level of collaboration.
By aligning personally with our teams as the primary value in our process, we add value greater than the sum of our parts.